Guerrilla Marketing

From this week, I’m going to move on to the third main part of my blog, marketing skills. Let’s talk about the first one, guerrilla marketing.

What is guerilla marketing?

It’s a strategy which a company uses unconventional interactions or surprise to promote a product.

Take Coca Cola’s commercial for example.

In this video, the coke truck hit any place randomly. Locals were curious about the button and eventually, they pressed it. Surprisingly, a can of coke popped out from the truck for free. Finally, people gathered together to have cokes and fun.

This is an innovative, impressive, and attractive way of promoting Coca Cola. When this video was posted on Youtube, it sensationally generated over 1.5 million views. The Coca Cola company also increase their brand awareness internationally as it spread joy all over the world. This is simply just a brilliant example of guerilla marketing and it associates with the company image perfectly, to bring everyone happiness.