Viral marketing

Nowadays, unlike the past, information are spread extremely fast through the internet. With a click on the screen, people can search for any studies and look for any video they want. Due to this convenience, businessmen came up with a new technique for marketing, viral marketing.

What is viral marketing?

It’s a strategy focusing on spreading information about a product by person, especially in unconventional ways such as internet or email.

The advantage of viral marketing is that it costs low but will gain high credibility. It’s an efficient way to promote ads for companies.

Let’s see a video.

 “Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die.”

This is one the most successful and innovative public safety videos of all time. Instead of a typically announcement, this commercial appealed the viewers by the catchy back ground music and adorable animated characters. When this video is launched, barely by being shared, it reached nearly 100 million views in a short period of time. The metro company didn’t have to cost a lot to reach their goal.

reference

http://mccann.com.au/project/dumb-ways-to-die/