Gamification

What is gamification?

It’s a term invented by an engineer, Nick Pelling, in 2002, but hadn’t been widely used until 2010. The definition of gamification is, “The use of game elements and game-design techniques in non-game contexts." That is, to put game factors into non-game situations.

The ultimate goal of gamification is to stimulate people’s interests while pursuing a target and feel fun in the process. Therefore, people will be willing to spend more time and focus more on it.

The process of engaged in a gamified situation can be easily shown in a loop.

 Gamification is widely used in marketing nowadays. Take the airline industry for example. The company will come up with a sequence of rules, allowing the passengers who have accumulated more mileages to be upgraded to the first class. Therefore, every single passenger is a character in the game. When they take more flights, their level will get higher. After reaching the goal, they can win a prize!

This make passengers feel competitive and engaged. Finally, they will spend more money in the airline company.