Brand Image and Marketing

What are brand images?

When seeing these notable logos, most of us can tell what they represent immediately, since the characteristics of them are strong enough. Their brand image are deeply rooted in our mind.

Think first. What images of the three brands will come into your mind?

7-11: convenient, everywhere, 24hr, cheap

Nike: fashionable, customized, expensive, athletes as spokespeople

Mercedes-Benz: German, safe, huge, expensive

In conclusion, brand image is the impression of a brand’s personality in customers’ mind.

Why are brand image important?

Brand image is essential for companies to set up a unique identity that stands out from the others. This enables the customers to recognize and expect what they will purchase and what the services are.

Companies often build brand images to target certain groups of customers. They know what buyers want and what they need. It’ll be easier for the companies to create ads that will appeal them. Ultimately, the companies win the loyalty of customers.

Think. When you are going for a bite, what will you choose? McDonald or Burger King. Why? The answer may be the brand image that the company want to represents!