In this era, with the improvement of global network, more and more companies promote their products through Internet and social media. However, what makes a successful advertisement? What makes a commercial stands out from the others? What strategies do the firms use? This is what I want to focus on and share to all of you.

In these ten weeks, I am going to separate my studies into mainly three parts. It’ll be the brand image, the persuasion skills, and the marketing strategies. In the first part, we have to know what brands are and what makes them special. Besides, I’ll show you some ads from youtube and discuss about the images that the companies want to show. In the second part, we are going to talk about the persuasion skills that commercials often use. At last, I’m going to focus on the strategies the firms utilize to attract customers and give some examples of them. This is the overview of my topic. Hope you guys will enjoy it!